February 14, 2024 | interview by Nada Jones

Lisa Hickey & Jen Menchaca are two seasoned female veterans in contemporary fashion. They are longtime friends and colleagues and used their combined experience in sales, marketing, and branding to create the perfect collection of elevated basics for the market. The two love t-shirts and have always wanted to start a t-shirt line. Together, they identified a hole in the market for t-shirts in the better contemporary space. They noticed for a lot of brands, the t-shirt is an afterthought. From the beginning, Perfect White Tee listened to their customers by starting with the three classic styles they knew their customers wanted and needed. 

In this episode, Nada sits down with Lisa and Jen to discuss their partnership and how it turned into a sweet friendship over the years. The two offer advice on what to look for in a business partner and share the challenges they faced before launching The Perfect White Tee. 

Check out the Perfect White Tee website. Lisa is reading The Everyday Hero Manifesto by Robin Sharma, and Jen recommends listening to the Smartless Podcast. Follow on Instagram: @perfectwhitetee 

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