June 28, 2023 | interview by Nada Jones

Shannon McKinstrie, the founder of Boutique Social, is a social media strategist for business owners who want meaningful results through organic + proven social media strategies. She is a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur, and co-founder of The Social Squad Society.

In this episode, Nada sits down with Shannon to discuss all things Instagram. Shannon highlights the differences between feeds, reels, and stories and how to create result-worthy content specific to each platform. She explains how outdated marketing tools no longer serve us and how the amount of information we are exposed to has changed how we talk to and connect with our target customers. Shannon reminds us that social media is, first and foremost, a tool for connection. Shannon says, "The more fun you have with it, the more you will attract your people."

Listen on Apple Podcast | Spotify | Stitcher | Google Podcast | Or right here!

Be sure to check out Shannon McKinstrie’s website. And Shannon suggests you check out her client Katie’s Instagram reels for inspiration @theweightloss.nutritionist. Follow on Instagram: @shannonmckinstrie

Please follow us at @thisislibertyroad on Instagram--that's where we hang out the most and connect with our community. And please rate and review this podcast. It helps to know if these conversations are inspiring and equipping you to consider what's now and what's next.

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