May 10, 2023 | interview by Nada Jones

Heidi Rauch is a seasoned entrepreneur passionate about building women's lifestyle brands, product sourcing, supply chain management, and digital strategy. Heidi founded Belabumbum, a women's maternity apparel company that provided market access to female-owned and operated manufacturers in Central and South America. In early 2019 Belabumbum was acquired by Adore Me as its first sister brand. The acquisition launched Adore Me's entre into the maternity category for a growing customer base. Currently, Heidi provides business strategy and operations management on a fractional basis for Adore Me's Become brand and a range of FemTech-focused companies in the menstruation-menopause space.

In this episode, Nada sits down with Heidi to discuss Become's technology and what it means for women in peri and menopause. She shared what it means to work on a fractional basis and how that role combines her entrepreneurial know-how and corporate experience. Heidi touts the benefits and autonomy of offering fractional services and the need for clear boundaries when working with corporate brands. She shares the many chapters of working for herself, with a partner, and with teams and the skills acquired and needed for the various roles. Today, Ms. Rauch uses her skills to impact the growing FemTech industry.

Listen on Apple Podcast | Spotify | Stitcher | Google Podcast | Or right here!

Be sure to check out HER Agency's website and Become’s website. Follow on Instagram: @become_tm

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