April 27, 2022 | interview by Nada Jones

This episode was originally released on June 16, 2021.

Susan Feldman is the founder of In The Groove, a new lifestyle destination for age-defying women. In The Groove is a community that celebrates and engages their audience as the evolving and relevant women they are. Founded with a sense of humor, community, and self-awareness, In The Groove is on a mission to free women from rules, age limits, and expectations.

In this episode, Nada sits down with Susan Feldman to discuss her passion for helping women age confidently and stylishly, specifically women over 50. Susan’s mantra, “Stay young at heart,” is reflected in becoming the co-founder of One Kings Lane at 53 and launching again in her 60s with In The Groove. She shares the differences between starting these two businesses and the lessons she learned along the way. Susan points out that our outlook on entrepreneurship shouldn’t focus on reinventing ourselves, but instead on a new iteration of who we already are. “Keep it simple and stay focused,” says Susan, “your idea, your business doesn’t need to be complicated!” Wiser words were never spoken!

Listen on Apple Podcast | Spotify | Stitcher | Google Podcast | Or right here!

You can learn more about Susan and In The Groove by visiting In The Groove’s website. You can follow @getinthegroove1 on Instagram and Facebook.

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